5 Reasons Why You Should Start a Blog This Year

Are you a small business owner who has wondered if you should start a blog?

Daily operations. Marketing. Financials. You’re already stretched to the limit, so the thought of adding another item to your to-do list is more than overwhelming. But…when you consider that two thirds of the world population or 4.9 billion people are on online—blogging is a huge opportunity for your business to connect with potential customers (statista, 2021).

Still not sure, let’s dive a little deeper into the benefits of blogging and how it can help you grow your business.

5 Reasons Why You Should Start a Blog This Year

1. Drive Traffic to Your Website

You have a website that highlights all your products and services. Obviously, you want potential customers to find you. 

To increase the chances of your business being found, you need to ran higher in the organic search engine results.

Unlike the rest of your website, a blog is a page that is regularly updated with new and engaging content and it includes relevant search engine optimization (SEO) keywords that potential customers are searching for.

Google LOVES new content. Therefore, blogging helps to improve your ranking in the search results, so every blog post improves your chance for discovery (yay!).

Did you know that….small to medium sized businesses who blog have 55% more traffic to their website than companies who do not blog (HubSpot,2022)?

In short this translates into:

  • More traffic =’s more customers
  • More customers =’s increase in brand awarenessIncreased brand awareness =’s more opportunities for your business to convert
    traffic into leads
  • More leads =’s more opportunity to convert leads into revenue
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TIP: Internally linking to other blog posts and pages on your website can improve your SEO.

2. Build Your Brand Authority & Trust

A blog gives your company a voice. This is a fantastic opportunity to promote your brand, your story, your products, and services in an informative and entertaining way.

If you are concerned about what you should blog about—don’t be. Ask yourself this…What are my target market’s problems?

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A blog can directly address these concerns. By posting meaningful content that offers advice or provides a solution to your customers needs will establish you as an expert in your field and it showcases what your company does best, which will deepen your brand authority.

In-depth explanations about your products and services, exploring the benefits or “How To’ guides are topics that also make great posts.

TIP: To be successful in business A LOT is dependent on relationships. A blog also gives consumers the chance to get to know you and your company, which builds trust and when you have established trust with potential customers this connection is more likely to translate into leads and conversions.

3. Engage Your Customers

The bottom line is engaged customers are loyal customers. An excellent way to engage potential customers and to deepen your relationship with existing ones is by providing quality content that resonates with them so that they will keep returning to your website.

From announcing company news to consistently delivering content where consumers can to learn something new, are entertained or discover news or trends in your industry are great tactics to employ. Combine this strategy with a blog post that compels them to take action and you are well on your way to dazzle your audience.

Engagement Tactic Tips:

a) Get your audience talking. End your blog by asking a question. Ask for their opinion about your post.Did you leave anything out? What’s their experience? By encouraging your audience to comment creates an opportunity for you to interact with potential customers and for customers to ask you questions.


b) End your blog with a call to action (CTA). This will help you achieve your larger company goals. For example, email marketing is still a solid marketing strategy. To build your email subscriber list, end your blog by asking them to subscribe.

Customers are more likely to sign up for your newsletter if they like and trust your blog.

Other examples of a CTA, you could offer a FREE download, to book a FREE consultation today, or to call for an estimate.


4. Repurpose Blog Content

In today’s challenging financial climate now more than ever business owners are operating with a tight marketing budget so they want to ensure that those funds are stretched as far they can. A blog is a great vehicle because you create quality content that can be used across all your social media channels and in email marketing campaigns. Ta-da!

After your blog has been posted you simply provide a link to the blog from your LinkedIn,Facebook, Twitter, Instagram, Pinterest accounts.

Tips: By populating your social media accounts, you improve customer retention because you are staying ‘top of mind.

And…when you share your blog content across multiple social media platforms you increase the likelihood of your company being discovered. 

For added traction, be sure to ask readers to like or share your post.

5. Differentiate Yourself from Your Competition

As a business owner, you are aware of what the competition is doing. Consider this…does your competition have a blog? If they do, then you are already lagging behind, but not for long!

Tip: Starting a blog is an opportunity for you to differentiate yourself from your competition. You can ‘blog better’ by creating value and establishing yourself as an authority in your industry.

And if your competition doesn’t have a blog well…it’s the perfect opportunity for you to surge ahead of your competition.

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If you want to increase your website traffic, build your brand authority, engage your target audience, stretch your marketing funds further, differentiate yourself from the competition and grow your business this year…then 2023 is the year to start blogging.

But if can’t add a blog to your already crazy ‘to-do’ list, Crystal Fletcher Writing Services can help.

Let’s talk: 705.715.8806 or [email protected]

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