5 Reasons Why You Should Start a Blog This Year
Are you a small business owner who has wondered if you should start a blog?
Daily operations. Marketing. Financials. You’re already stretched to the limit, so the thought of adding another item to your to-do list is more than overwhelming. But…when you consider that two thirds of the world population or 4.9 billion people are on online—blogging is a huge opportunity for your business to connect with potential customers (statista, 2021).
Still not sure, let’s dive a little deeper into the benefits of blogging and how it can help you grow your business.
5 Reasons Why You Should Start a Blog This Year
1. Drive Traffic to Your Website
In short this translates into:
More traffic =’s more customers
- More customers =’s increase in brand awarenessIncreased brand awareness =’s more opportunities for your business to converttraffic into leads
More leads =’s more opportunity to convert leads into revenue
TIP: Internally linking to other blog posts and pages on your website can improve your SEO.
TIP: To be successful in business A LOT is dependent on relationships. A blog also gives consumers the chance to get to know you and your company, which builds trust and when you have established trust with potential customers this connection is more likely to translate into leads and conversions.
3. Engage Your Customers
The bottom line is engaged customers are loyal customers. An excellent way to engage potential customers and to deepen your relationship with existing ones is by providing quality content that resonates with them so that they will keep returning to your website.
From announcing company news to consistently delivering content where consumers can to learn something new, are entertained or discover news or trends in your industry are great tactics to employ. Combine this strategy with a blog post that compels them to take action and you are well on your way to dazzle your audience.
Engagement Tactic Tips:
a) Get your audience talking. End your blog by asking a question. Ask for their opinion about your post.Did you leave anything out? What’s their experience? By encouraging your audience to comment creates an opportunity for you to interact with potential customers and for customers to ask you questions.
b) End your blog with a call to action (CTA). This will help you achieve your larger company goals. For example, email marketing is still a solid marketing strategy. To build your email subscriber list, end your blog by asking them to subscribe.
Customers are more likely to sign up for your newsletter if they like and trust your blog.
Other examples of a CTA, you could offer a FREE download, to book a FREE consultation today, or to call for an estimate.
"STAYING TOP OF MIND"
4. Repurpose Blog Content
In today's challenging financial climate now more than ever business owners are operating with a tight marketing budget so they want to ensure that those funds are stretched as far they can. A blog is a great vehicle because you create quality content that can be used across all your social media channels and in email marketing campaigns. Ta-da!
After your blog has been posted you simply provide a link to the blog from your LinkedIn,Facebook, Twitter, Instagram, Pinterest accounts.
Tips: By populating your social media accounts, you improve customer retention because you are staying 'top of mind.
And…when you share your blog content across multiple social media platforms you increase the likelihood of your company being discovered.
For added traction, be sure to ask readers to like or share your post.
5. Differentiate Yourself from Your Competition
As a business owner, you are aware of what the competition is doing. Consider this…does your competition have a blog? If they do, then you are already lagging behind, but not for long!
Tip: Starting a blog is an opportunity for you to differentiate yourself from your competition. You can ‘blog better’ by creating value and establishing yourself as an authority in your industry.
And if your competition doesn’t have a blog well…it’s the perfect opportunity for you to surge ahead of your competition.
If you want to increase your website traffic, build your brand authority, engage your target audience, stretch your marketing funds further, differentiate yourself from the competition and grow your business this year…then 2023 is the year to start blogging.
But if can’t add a blog to your already crazy ‘to-do’ list, Crystal Fletcher Writing Services can help.
Let’s talk: 705.715.8806 or crystal.l.fletcher@gmail.com